Man Without Qualities

Tuesday, November 22, 2005

"RATS" Then And "X's" Now

CNN claims that a large "X" the network flashed (for what it says was 1/7th of a second) over Vice President Dick Cheney's face during his recent speech was a mere "technical glitch" - not a subliminal message. CNN claims that the "X" image is a place-holding to cue up graphics that is not supposed to be visible to viewers but was "inadvertently projected" onto the screen by a malfunction in a "switcher" device. "CNN Live Today" anchor Daryn Kagan and the network's technical manager, Steve Alperin, argued: "So, for all the conspiracy theories out there ... that's not what this is about. It's a computer bug that people deal with everyday. It's just that ours was in front of millions of people."

Maybe so. But the 2000 presidential campaign buzzed over a Republican television ad that had the word ‘rats' spelled out for a mere 1/30th second. The ad criticized Al Gore's health plans. The ad maker explained that an "editing error" allowed the last half of the word "bureaucrats" to stay on screen as ‘rats'. At that time CNN treated the Republican "technical glitch" explanation with a good deal of skepticism, as exhibited in this CNN transcript of an interview by very-insistent CNN anchor Judy Woodruff of Alex Castellanos, the Republican consultant who created the 2000 ad:
WOODRUFF: Well, we are joined now by the man who produced that controversial RNC ad, he is GOP Media Consultant Alex Castellanos.

All right, Alex Castellanos, how did the word "RATS" end up in this commercial?

CASTELLANOS: Well, it's obviously part of our clever rodent strategy to get the anti-rodent vote.

It's an accident, it's unintended, and this is really just a cheesy effort by the Gore people to divert from the real issue here, which is...

WOODRUFF: But wait a minute... CASTELLANOS: ... which I emphasize one phrase in that ad, "bureaucrats decide," because under the Gore plan, bureaucrats decide whether you get your medicines or not.

That's real political manipulation, when you promise seniors a prescription drug plan, but then you don't tell them how it's going to work.

WOODRUFF: But when you put an ad together, you look at every frame of that ad. You had to know -- did you know that that word was in there?

CASTELLANOS: I didn't know it. I didn't know it until it was pointed out to me, and since I didn't intend to do that it didn't mean anything to me.

When you put an ad together you put the music together.

WOODRUFF: But why would you put part of a word, and the "R-A-T- S" part of it?

CASTELLANOS: It's a four-step, little thing just to draw emphasis to one phrase -- bureaucrats decide. Under Gore's plan, bureaucrats decide whether you get your medicines or not.

WOODRUFF: But "bureau" isn't there. It's just "RATS."

CASTELLANOS: It happens to be right in the middle. And, it was pointed out to me, you know, that's the way it turned out.

I think that it's -- the real important thing here is that they don't want to talk about the issue, they want to attack the messenger instead of the message.

The message is -- the real bad word he's scared about here is bureaucrats not "RATS."

WOODRUFF: Let me quote two -- or cite, what two Republican media -- two consultants said today; Greg Stevens, he's a veteran Republican advertising consultant, Scott Reed, Bob Dole's '96 campaign manager, both of them said they don't think this was done by accident.

CASTELLANOS: Well, you know, I'm sure that they're probably closer to infallibility than yours truly. But look, all we're -- there's no reason to do anything like this, for a Republican or a Democrat to try to get the anti-rat vote here, this is not really a clever political strategy.

The important thing people care about is who's going to decide whether you get your medicines, bureaucrats, or you and doctor.

WOODRUFF: I talked today with Kathleen Hall Jamieson, Dr. Jamieson, who's head of -- dean, as you know, dean of the Annenberg School of Communications, University of Pennsylvania; respected scholar on political communication. I want to be careful about this. She wrote a book in 1992 about negative campaigning in which she singled out an ad you did in 1990 for Jesse Helms running for the Senate in the state of North Carolina.

She pointed out what she called a priming technique, and I'm going to show just a portion of that Helms ad here, in which we show a white job applicant saying that he was being notified in a letter that he was shut out of a job because of a minority applicant. Let's just show just a small portion of that ad, Alex.
CNN also gave a good deal of sympathetic play to Democratic Party whines about the 2000 Republican ad, as in this CNN article from 2000:
Two Democratic senators have asked the Federal Communications Commission for an "immediate and impartial" review of the Republican National Committee's controversial "RATS" ad, according to sources in Vice President Al Gore's presidential campaign.

In a letter provided to CNN, Sens. John Breaux, D-Louisiana, and Ron Wyden, D-Oregon, wrote to FCC Chairman William Kennard that they were "deeply troubled" by the ad and believed that a review would be in "the best interests of both political parties, and all Americans."

A political stir erupted Tuesday when it was discovered that if the ad was slowed down, the word "RATS" appeared clearly while an announcer criticized Gore's prescription drug plan as one in which "Bureaucrats Decide."

Texas Gov. George W. Bush, the Republican presidential nominee, told reporters on Tuesday that he believed the appearance of "RATS" in the RNC ad was accidental.

But Gore, the Democratic nominee, said he was "disappointed" by the ad. .... Gore's campaign contacted news organizations about the ad, apparently trying to exploit the gaffe for political gain. A spokesman for the Texas governor on Tuesday brushed aside suggestions of subliminal advertising as "bizarre and weird," while the RNC had no immediate comment.

CNN slowed down a copy of the ad, and the word "RATS" clearly appeared on the screen in large, white letters superimposed over the words "The Gore Prescription Plan." In a fraction of a second, the word disappeared, and the words "BUREAUCRATS DECIDE" showed up in smaller letters. To viewers aware of the presence of the word, it is noticeable when the ad is played at normal speed.

Campaigning in Middletown, Ohio, on Tuesday, Gore told reporters he considered the ad a "disappointing development" in the presidential race. .... Gore told reporters Tuesday, "I've never seen anything like it. I think it speaks for itself." When asked whom he felt was responsible for the "RATS" message, he replied, "That's obvious," but did not elaborate on whether he was referring to the Bush campaign or the RNC.

Earlier in the day, Democratic vice presidential candidate Joe Lieberman characterized the ad as "very disappointing and strange."

Can you use hypnosis and self hypnosis to improve your health?

Well in 1958 the American Psychological Association, the American Medical Association and The British Medical Association concluded that hypnosis was indeed a viable therapeutic tool and approved its medical use.

Although there are many theories, no-one really knows how or why hypnosis works. However, the benefits of its use are clear. It has been used successfully in all manner of treatments from IBS to pre-surgery relaxation and post-surgery pain relief.

Olympic athletes, footballers, basketball layers, golfers etc., have known about the power of the mind for some decades now (perhaps the elite knew even further back). It has been shown in medical studies that when you visualise yourself performing a task your muscles respond in exactly the same way as they would if you were actually doing the task. Sports psychologist have used this to their, and their clients, advantage for years now.

The power of the mind is becoming more evident to the medical establishment as well. Everyone knows about the beneficial effects of using a placebo. It seems that if the mind is convinced that something is true then it will make it true even if the situation appears to be the exact of opposite in the 'real world'!

It seems that the quickest way to get the mind to accept a new belief is through hypnosis and self hypnosis. Phobias can be eliminated in one session now and new beliefs planted in the same aount of time.
The use of hypnosis as a weight-loss tool is well written about as its effectiveness in quitting smoking! It has been used very effectively in non-surgical breast enhancement and treating erectile dysfunction. So it is not very hard to believe that it could be used to convince the mind that health is abundant or that a particular unhealthy situation is reversing itself.

Once the mind becomes convinced that an unhealthy situation no longer exists and that health is abundant then just like the visualiser who makes his/her muscles respond to a mental image the person in discomfort or dis-ease can make his/her body begin to repair itself. Makes sense right!
No-one can predict the scope of hypnosis for healing. However, everyone knows of miracle healings that have taken place when a sick person has visited a spiritual healer, bathed at Lourdes, prayed etc. If these healings can take place then I see no reason not to believe that hypnosis can have the same effect.

Unfortunately, no large scale studies have been undertaken, to my knowledge, that have tested the power of hypnosis to cure chronic or terminal illness but I do believe there is enough evidence to suggest it is a very beneficial tool in recovery. self hypnosis
We all know the effects (and after-effects) of beer. But lifting a glass of cool liquid to your mouth on a scorching hot day, have you ever stopped to consider the processes and ingredients involved in making it? Well maybe not but here is the answer anyway!

Simply, beer is a fermented combination of water, barley, yeast and hops. The major variation in any beer is the type of yeast used in the fermentation process.

Let's look at the properties of this beverage.
Water is the main ingredient of beer. In the past, the purity of the water influenced the final result and was specific to the region of the earth from which it came. Today, water is filtered of these impurities, although pure water supplies are still ideally preferred by elite brewers.

Barley malt is an extremely important ingredient in beer as it is the main source of fermentable sugar. Many new breweries use barley malt extract, in either syrup or powder form, as this form ferments much quicker. It also contains many minerals and vitamins that help the yeast to grow.

Without yeast, beer would not exist. Yeast is a unique single cell organism that eats sugar and expels alcohol and carbon dioxide, two of the more recognizable ingredients of beer. Yeast comes in several variations, of which there are two major categories that determine the type of beer produced; Ale yeast and Lager yeast. If yeast alone were used the beer would be extremely sweet and therefore another ingredient needs to be added to reach the final product.

Hops are the flowers of the hop plant, a climbing vine plant that grows well in many differing climates. Hops contain acids which add bitterness to beer. Adding bitterness to beer helps to balance the sweetness, as well as acting as a natural preservative. Add more hops to the mixture and you will get a more bitter taste. This kind of beer is extremely popular in Britian and is simply referred to as "Bitter" (the original names are always the best!).

Variations of these ingredients create different tasting beers as well as having an affect on the alcoholic content.
When making your own beer many good resources are available which provide home brewing kits. It is important to read the ingredients of the packets in order to ascertain which has the best mixture according to your needs. One quick tip which many home brewers fail to adhere to is this: "Use fresh still water"!

Many have often sought information on how to make beer and the basic homebrewing equipment is not very expensive you can get what you need, for as little as $100.
In order to start making beer, you will need the following: A brewpot, Primary fermenter, Airlock and stopper, Bottling bucket, Bottles, Bottle brush, Bottle capper, and a thermometer.
In addition you can even use items from your kitchen to aid in the beer making. A breakdown of all the equipment is as follows: Brewpot A brewpot is made of stainless steel or enamel-coated metal which has at least 15 litre capacity, but it's no good if it's made of aluminum or if it's a chipped enamelized pot, (these will make the beer taste funny). The brew pot is used to boil the ingredients thus begins the first stage of beer making.

Primary fermenter

The primary fermenter is where the beer begins to ferment and become that fabulous stuff that makes you so funny and charming. The primary fermenter must have a minimum capacity of 26 litres and an air tight seal it must also accommodate the airlock and rubber stopper. Make sure the one you buy is made of food-grade plastic, as it wont allow the bad stuff in or let the good stuff out.

Airlock and stopper

The airlock is a handy gadget which allows carbon dioxide to escape from your primary fermenter during fermentation, it is this process that keeps it from exploding, but it doesn't allow any of the bad air from outside to enter. It fits into a rubber stopper, and is placed into the top of your primary fermenter. The stoppers are numbered according to size, so make sure you use the correct stopper for the correct hole

Plastic hose

This is a food grade plastic hose which measures approximately 5 feet in length. It is needed to transfer the beer from system to system, and it is imperitive that it is kept clean and free from damage or clogs

Bottling bucket

This is a large, food-grade plastic bucket with a tap for drawing water at the bottom, it needs to be as big as your primary fermenter, because you need the capacity to pour all the liquid from your primary fermenter into a bottling bucket prior to bottling up.


After fermentation, you place the beer in bottles for secondary fermentation and storage. You need enough bottles to hold all the beer you're going to make, the best kind of bottles are solid glass ones with smooth tops (not the twist-off kind) that will accept a cap from a bottle capper. You can use plastic ones with screw-on lids, but they arent as good for fermentation and dont look as well.

Whether you use glass or plastic bottles, make sure they are dark-colored. Light damages beer, i would recommend green or brown bottles.

Bottle brush

This is a thin, curvy brush which is used to clean bottles because of the the shape of the brush it makes it very affective at getting the bottle spotless. We haven't even gotten into how clean everything has to be, but we will, and the bottle brush is a specialized bit of cleaning equipment that you will require in order to maintain your bottle kit.

Bottle capper

If you take buy glass bottles, you will need some sort of bottle capper and caps, of course, and you can buy them from any brewing supplies store. The best sort of bottle capper is one which can be affixed to a surface and worked with one hand while you hold the bottle with the other.


This is a thermometer which can be stuck to the side of your fermenter, they are just thin strips of plastic which are self adhesive, and can be found in any brewing supplies store, or from a pet shop or aquarium. Not everything costs money though even some household equipment can be used.

Household items

In addition to the above specialized equipment, you will need the following household items:
* Small bowl
* Saucepan
* Rubber spatula
* Oven mitts/pot handlers
* Big mixing spoon (stainless steel or plastic)
So there you have the ingredients and the method to make your home brew, all you need now is to get yourself a beer making kit and your on the way to beer heaven.
Bar equipment
Other than the FDA approved weight loss pills, herbs and medicines prepared from herbal products also adequately assist you in triggering off weight loss. As you scan the herbal weight loss related pages of the website , you would come to known that herbal weight loss is possible through herbal products such as Hoodia, Dandelion, Pyruvate, Aloe Vera et al. However, before opting for herbal weight loss products, it is necessary for you to consult with a herbal practitioner.
Post a Comment